OK, another techie term from 69Design your probably saying, but try this, if your an independent it will work on your site, your profile on a directory or your advertising. If your an agency or parlour it will work for your girls profiles, and your agency text. So what is this magic formula with a techie name?
It’s really quite simple, write everything as if it’s aimed at your ideal client, but first you need to work out exactly who your “Mr. Perfect is! Now a lot of girls have the “ideal” client as older, good job, well educated etc. And this is fine, it’s a basic recipe for a safe, relatively easy working system, there are many other reasons but perhaps not for here, today. However take this a stage further, draw up as detailed a profile of this ideal client as you can, if you like longer bookings and intellectual chat (amongst other activities of course) does your site text reflect that? Will what you have written appeal as well as possible to your personal ideal client?
If your looking for dinner dates, 100% underwear (or less) pictures on your site are not going to show you know how to dress to impress for a dinner date
Be ruthless abut this, target everything towards this ideal client, profile text, blog posts, and even pictures. If your looking for dinner dates, 100% underwear (or less) pictures on your site are not going to show you know how to dress to impress for a dinner date. A difficult thing to learn is you can not please or be for everyone, this applies equally to us as a design business as it does to you as an escort or business owner. If you target your personal client preferences, the chances are this ideal client will then be attracted to you in return.
Sound like a chore? Not really, make it a bit of fun, give him a name, even padding out his life, job, anything. Building this “persona” and then targeting him will work. Need proof? Steven King the best selling horror author used to write his books to appeal to one person, his perfect reader, who he had profiled in detail and it certainly worked for him!
Would you like help with any of this? We are always happy to try and assist, so please feel free to contact us. We will be pleased to hear from you.