Now onto the meat of this weeks blog, how to choose a designer. Firstly you need to have trust, without it any relationship between client and designer is not going to work, as a client you need to trust your chosen designer to deliver, that they know what they are talking about and they are good at their job. Of course client input is vital, but if you employ a professional to do a job you need to trust that professional to deliver. A good designer will take your ideas and turn them into something that works both technically and visually, compromise may be needed, as well as an open mind, but a good collaboration will pay for itself many times over.
A good designer will take your ideas and turn them into something that works
You also need to look at any portfolio, most design business have a “style” which they have nurtured. That’s not to say all designs will be the same (well they shouldn’t be), it’s just a case of a good designers work will be instantly recognisable yet unique to that client. If you like that style, and that is often a subconscious thing, your probably on the right road, if you go and ask for a copy of something someone else has done do not be surprised if you receive a less than positive response. From a designers point of view knowing when to say no and turning down work is as important as knowing when to say yes.