“Blogging is Hard”

We all appreciate the value of blogging, it allows us to reach out to our site visitors in a far more personal way than a glossy website with optimised copy can ever do.

Blogging is Hard

It exposes a little of our personality as well as allowing us to witter on about things which perhaps would not otherwise manage to make it to the main website.

That said it is also a chain round our neck, once blogging starts it needs to be maintained, despite what the real world may throw at us, what other things may seem more important or just simply just a lack of inspiration or inclination.

Nothing looks worse on the Internet than a neglected website

Nothing looks worse on the Internet than a neglected website (well except perhaps for those spinning gif images of the 19990’s), a blog last updated a year ago does not inspire confidence in the visitor, think tumbleweed rolling round the towns in the old west, and confidence that the escort or agency who’s site it is, is actually still around or that interested. That said, keeping up a regular stream of posts is not easy.

What we have found here is that what seems to work is to build a habit, I have a recurring task in my system to write a blog post here once a week. Certainly I sometimes just delete it when other things have to take precedence, but having a computer nagging me every week does for me anyway force me to at least try to fit a post in.

The same applies to other areas as well, building a habit of achieving a set task soon becomes second nature.

Writing is actually good for you, and it can be good for your website as well.

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The other problem of course is what to write about, well, sometimes whatever is you think can be good, however blogging is a double edged sword, it will expose your personality so be careful how you project yourself. Reread a post before adding it, ideally type it offline and add it a couple of hours later, remember post in haste, repent at leisure. Try to consider what your trying to achieve, is it to show a little more about you, inform or amuse? All are good subjects, or you can be a little more serious if that’s more you. There is no right way, just a few wrong ones. Never be abusive, gossip or be bring personal arguments or prejudices on-line.

Blog posts can sit there for a long time, and when writing ask yourself would a future me be embarrassed, horrified or otherwise not happy having to read it or live with any ramifications.

Other than that enjoy it, writing is actually good for you, and it can be good for your website as well.

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If you have a project your excited about we would love to help, call Richard on +44 (0)203 28 69696 or e-mail us at startmeoff@69design.co.uk

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